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Purdue Research Center Icon Competition
Finalist in an invited competition, we were asked to imagine a signature ICON that would engage travelers along the Interstate, opposite a new Indianapolis Airport Terminal, with a new technology and incubator park being constructed for the Purdue Research Foundation. Composed of a layered horizontal elements positioned to take advantage of the long interstate frontage, we sought the interplay of shadows and light on diverse materials to create an interactive vocabulary of words, pictures and motion hinting at the incredible range of businessess growing within the Park. Ulitmately we were asked to develop identity monuments and signage for the Research Center.
IIndianapolis, Indiana
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